Beachy’s Blog

Bluemotion Polo

This advert is not only an amazing example of flip book animation, it also talks about carbon emissions! Kerching!!! 2-in-1!



For my magazine article I plan to write about ecological clothing and compare them with everyday clothing i.e. how both effect the environment differently. A key company I’ve researched is ‘Howies‘ who believes that:
“A higher quality product will invariably last longer. It will keep on performing as it was designed to for longer before it finally needs replacing. And so over its lifespan it will have consumed less valuable resources than an inferior product that will have been replaced many times.
That’s why we make the best quality products that we know how. Because ultimately the best thing we can do for the environment is to make our stuff last a real long time.The longer our products last the less impact they will have on the environment, and the bigger our smile will be.”
Howies use recycled cotton, organic cord and pledge to give 1% of our turnover or 10% of pre-tax profits (whichever is greater) to grass-root environmental and social projects.

Magazine Design: Content Page

Posted in Communication,Functionality,Magazines,Research,Typography by emz2687 on October 25, 2007

Magazine content pages indicate page numbers where each part starts. The contents usually includes the titles of the pages and a description of its content. Content pages can also include editor’s letters and other contact information.



The most important thing to consider in magazine design is clarity, efficiency, economy and continuity, and the grid is the main way of achieving this. In designing a grid, you must consider the multiple kinds of information, the nature of the images and how they will be used, the length of the headlines and captions that may need to be included. The grid can be obvious – as in a column, hierarchical or modular – or can be hidden, as in interlocking or floating. A grid offers several possible solutions to the layout or structure of a magazine and helps a designer choose how to arrange the elements on a page, by limiting the choices.

Otl Aicher described a grid as “a tool not of coercion but of liberty”, whilst Josef Muller Brockmann said “To function successfully, the grid system, like all workable systems, must be interpreted as freely as necessary. It is this very freedom which adds richness and a note of surprise to what might…be potentially lifeless”

Carbon Footprint Advert

Carbon Footprint

Posted in Cultural Awareness,Evidencial proof,Magazines,Research,Sustainability by emz2687 on October 17, 2007

A Carbon Footprint is the total amount of greenhouse gases (usually CO2) produced to support human activities, for example when driving a car or when heating a house. Greenhouse gases cause global warming.

Your Carbon Footprint is the SUM of all CO2 emissions which came about by any of your activities. Any other gases that are emitted by your activities e.g. methane, are converted into the amount of CO2 that would cause the same effect. Your Carbon Footprint can be calculated taking into account your activities over a year.

Activities that affect carbon footprint include car travel, air travel, boat travel, other motorized transport and electricity use

It’s very important to minimize your carbon footprint and prevent much further damage to the environment. To see how, press here!

Environmental Magazines.

Here are a few Environmental Magazines I can use for inspiration and influences.

Audubon—————California Wild———Canadian Geographic——-Conscious Choice


E————————–Ecologist—————Green Futures————–World Watch


Surviving The 21st Century…

Whats prominent in our world today that is going to effect our future??? Checking out the BBC News website, all I can see are stories of disaster, misery and hurt… Is this waht our world has become? Or can it be changed. Growing up in a generation surrounded by  ASBO’s, Gun Crime and Bombings, what can we do to change the course of the world, and therefore the future of the next generation? Whats the answer? How can we as a  population improve the world and the damage caused? Maybe this is the sort of line my magazine should go down. Look at methods of improving life, but more so, the environment. Maybe in the future, the main change everywhere will be the need to ‘go green’ and prolong the life and functions of our planet.

Sustainable Design

Sustainable design is the art of designing to comply with the values of economic, social and ecological sustainability. Sustainable design is also known as eco-design or design for environment, and is a growing trend within graphic design.

The aim of sustainable design is to generate outcomes in a way that reduces the use of non-renewable resources, in order to reduce environmental impact. Sustainable design is considered as a method of reducing the dangerous risks and impacts to the environment whilst maintaining the quality of life by using and applying clever design.

Sustainability in graphic design considers the environmental impacts of graphic design products, such as publications, printed materials and packaging etc. Techniques for sustainable graphic design include using paper and materials made with recycled waste, designing an end-product that is biodegradable or recyclable, printing with low VOC inks, reducing the amounts of materials required for production, avoiding any unnecessary packaging and using production and distribution methods that require the least amount of transport.

“Sustainable design is everything good design ought to be, delivering the best (social, environmental and economic) performance or result for the least (social, environmental and economic) cost. It is the strategic use of design to meet and integrate current and future human needs without compromising the environment” – Beatrice K. Otto


Its time to start blogging! Or so I’m told! My plan here is to extend my knowledge of all thing knowledgable within design. Over the next year I aim to use my blog as an online diary to record all my experiences concerning design.

Although the theme of this semester is ‘Surviving the 21st Century’, my plan is to investigate as much as possible – relevant to both the theme and to my interests! I’m going to look, listen, see and read EVERYTHING, and plan to make a collection of ANYTHING that may be of use.

I’m looking forward to travelling this journey into knowledge and understanding, hoping creativity, inspiration and influences will give me the ability and drive to design bigger and better things!