Beachy’s Blog


For my magazine article I plan to write about ecological clothing and compare them with everyday clothing i.e. how both effect the environment differently. A key company I’ve researched is ‘Howies‘ who believes that:
“A higher quality product will invariably last longer. It will keep on performing as it was designed to for longer before it finally needs replacing. And so over its lifespan it will have consumed less valuable resources than an inferior product that will have been replaced many times.
That’s why we make the best quality products that we know how. Because ultimately the best thing we can do for the environment is to make our stuff last a real long time.The longer our products last the less impact they will have on the environment, and the bigger our smile will be.”
Howies use recycled cotton, organic cord and pledge to give 1% of our turnover or 10% of pre-tax profits (whichever is greater) to grass-root environmental and social projects.


Magazine Design: Content Page

Posted in Communication,Functionality,Magazines,Research,Typography by emz2687 on October 25, 2007

Magazine content pages indicate page numbers where each part starts. The contents usually includes the titles of the pages and a description of its content. Content pages can also include editor’s letters and other contact information.



The most important thing to consider in magazine design is clarity, efficiency, economy and continuity, and the grid is the main way of achieving this. In designing a grid, you must consider the multiple kinds of information, the nature of the images and how they will be used, the length of the headlines and captions that may need to be included. The grid can be obvious – as in a column, hierarchical or modular – or can be hidden, as in interlocking or floating. A grid offers several possible solutions to the layout or structure of a magazine and helps a designer choose how to arrange the elements on a page, by limiting the choices.

Otl Aicher described a grid as “a tool not of coercion but of liberty”, whilst Josef Muller Brockmann said “To function successfully, the grid system, like all workable systems, must be interpreted as freely as necessary. It is this very freedom which adds richness and a note of surprise to what might…be potentially lifeless”

Carbon Footprint

Posted in Cultural Awareness,Evidencial proof,Magazines,Research,Sustainability by emz2687 on October 17, 2007

A Carbon Footprint is the total amount of greenhouse gases (usually CO2) produced to support human activities, for example when driving a car or when heating a house. Greenhouse gases cause global warming.

Your Carbon Footprint is the SUM of all CO2 emissions which came about by any of your activities. Any other gases that are emitted by your activities e.g. methane, are converted into the amount of CO2 that would cause the same effect. Your Carbon Footprint can be calculated taking into account your activities over a year.

Activities that affect carbon footprint include car travel, air travel, boat travel, other motorized transport and electricity use

It’s very important to minimize your carbon footprint and prevent much further damage to the environment. To see how, press here!

Pop art

Posted in Aesthetics,Appealing,Arts,History,Imagery,Paintings,Skills by emz2687 on October 14, 2007

Pop art is one of my favorite art movements. British pop art can trace its roots back to the mid 1950’s. It’s characterized by such things as advertising and comic books, and employs images of popular culture and cheap consumer products in art. There are many famous and amazing Pop artists, including Andy Warhol, David Hockney, Jasper Johns and, my favorite, Roy Lichtenstein. Although the movement was developed over 50 years ago, Pop Art remains very much alive and more possible as ever.

(Left: Original by Roy Lichtenstein, Right: My Version!)

A History of Photomontage

Photomontage as an art developed from the Dada movement. Photomaontaging began when Kurt Schwitters was unaccepted by Dadaists, and therefore named his artistic outcomes Merz. The term Merz came from a fragmnet of newspaper that originally read ‘Kommerz’. Dadists did not accept Schwitters as most of his material came from the street, rather than from photographs and relevants. Schwitters montages and collages, created from gathered refuge, are in no way political yet have great integrity of vision. Schwitters went on to make his ultimate work of art, connecting numerous pieces of his work. This took over the downstairs of his house, and later took over all floors!!!

Another well renowned photomonteur was Raoul Hausmann who created images with enthusiasm and anger. In a definition, Hausmann describes the power of photomontage as:
“…its contrast of structure and dimension, rough against smooth, aerial photograph against close-up, perspective against flat surface, the utmost technical flexibility and the most lucid formal dialectics are equally possible…The ability to manage the most striking contrasts, to the achievement of perfect states of equilibrium…ensures the medium a long and richly productive span of life…”


A more recent famous photomonteur is Peter Kennard who took up phontomontage for its ability to show the “unrevealed truth” behind an image. He believed that photomontage was able to show the causes rather than the results.

Sean Hillen is also an amazing photomonteur


Magawebzine Inspiration

I think I’m going to lend on the skills and ideas of Lizzie Finn for my magazine design. The reason for this is my interest in sewing and craft, which I can use to my advantage in creating quite a unique magazine. Unfortunately her website is under construction, but when it’s open again, I’ll upload some images!

I also plan to use badges as a running theme, as they are a youthful and popular means of communication. In my magazine, I’m going to give the readers a free badge as a means of developing a supportive following – a sort of environmentally friendly cult!


Exhibition at MoMA I hope to see in December!

Posted in Communication,Graphic Design,History,Typography by emz2687 on October 6, 2007

50 Years of Helvetica

2007 is the fiftieth anniversary of Max Miedinger and Edouard Hoffmann’s design Helvetica, the most universal of all typefaces. Often regarded as the official typeface of the twentieth century, Helvetica communicates with simple, well-proportioned letterforms that convey an aesthetic clarity that is at once universal, neutral, and modern. The exhibition presents posters, signage, and other graphic material demonstrating the variety of uses of Helvetica.

I hope I get chance to visit the exhibition and experience the work first hand!

My Pre-brief journey!

Posted in Communication,Magazines,Miscelleaneous,Research,Websites by emz2687 on October 5, 2007

The aim was purely to continue a journey from page links and recording each step. We were asked to search the term ‘magazines’ on Wikipedia and go forward ten links. Here’s my journey:

From my search of ‘magazines’ on Wikipedia I scrolled down to the bottom of the page to ‘External Links’. From the selection available I chose ‘Designing magazines – A look at magazines and design'(1), which linked me to a designing magazine blog. After reading some of the blog, I found the Links available and clicked on ‘Magazine Covers'(2), which linked me to a website titled ‘Magazine Cover’s Collection’. From the initial site, I decided to pick ‘A Complete List'(3), from the selection bar which diverted me to a list of different magazine titles. After having a look at the past covers of Wallpaper* magazines(4), COLOR magazines(5), and i.D magazine(6), I clicked on ‘Magazine Online Links'(7) to research further. From the list of links, I chose to take a look at the Nylon magazine(8) as I have never read it before. From the front page, I clicked on ‘the magazine'(9), to see if I could find past editions. Numerous past covers of Nylon were uploaded, and I clicked on one to see it enlarged. From this I was redirected to a version of the magazine selected, but in a different program. The website I was taken to was like one I’d never seen before, whereby the magazine could actually be read, from page to page(10).

My worst nightmare…

Posted in Appealing,Illustrations,Imagery,Miscelleaneous,Paintings,Research by emz2687 on October 5, 2007

‘The front cover should, in someway, be illustrated’ said Adrian.

Crap,  I thought!

Being no good what-so-ever at drawing this statement on our Magawebzine project was possibly the worst Adrian could have thrown at me! So, I have been on the look out  for some simpler illustrations by competent artists, that can inspire me and offer me simpler methods – rather than turning up with an image that looks like my 5 year old cousin did! Whilst browsing through The Association of Illustrators, I came across Natalie Abadzis. Abadzis illustrations are contemporary and subtle, yet look amazing considering their simplicity. The illustrations produced are representations of certain times and places, often reflecting experiences and life events, making each image very personal and inspiring. Here are a few of my favourite Natalie Abadzis illustrations:


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