Beachy’s Blog


The most important thing to consider in magazine design is clarity, efficiency, economy and continuity, and the grid is the main way of achieving this. In designing a grid, you must consider the multiple kinds of information, the nature of the images and how they will be used, the length of the headlines and captions that may need to be included. The grid can be obvious – as in a column, hierarchical or modular – or can be hidden, as in interlocking or floating. A grid offers several possible solutions to the layout or structure of a magazine and helps a designer choose how to arrange the elements on a page, by limiting the choices.

Otl Aicher described a grid as “a tool not of coercion but of liberty”, whilst Josef Muller Brockmann said “To function successfully, the grid system, like all workable systems, must be interpreted as freely as necessary. It is this very freedom which adds richness and a note of surprise to what might…be potentially lifeless”


Its time to start blogging! Or so I’m told! My plan here is to extend my knowledge of all thing knowledgable within design. Over the next year I aim to use my blog as an online diary to record all my experiences concerning design.

Although the theme of this semester is ‘Surviving the 21st Century’, my plan is to investigate as much as possible – relevant to both the theme and to my interests! I’m going to look, listen, see and read EVERYTHING, and plan to make a collection of ANYTHING that may be of use.

I’m looking forward to travelling this journey into knowledge and understanding, hoping creativity, inspiration and influences will give me the ability and drive to design bigger and better things!