Beachy’s Blog


Openness…

Posted in Communication,Cultural Awareness,Functionality,Learning and Development by emz2687 on November 28, 2007

In mondays lecture Adrian spoke to us about semiotics (again!!!) and how our design needs to be more ‘open’. I think the gist of the lecture was to sway us up-and-coming designers from being so literal in our work, and letting the readers/audience guess and interoperate meanings, rather than them being handed out on a plate. I sort of agree with this as it makes sense for the audience to be more hands on and consequentially, more interested and involved in whatever is being discussed. Therefore as designers we should give way to the literal and allow the reader to work for the answer.

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One of my 10 top photographers!

Posted in Aesthetics,Appealing,Arts,Communication,Fashion,Photography by emz2687 on November 15, 2007

David LaChapelle

David LaChapelle works in the fields of fashion, advertising and fine art photography. Not only is LaChapelle recognized massively in the photography world, he is also widely known in directing music videos. David LaChapelle has worked with the most famous of famous celebrities. His over exaggerated imagination is emphasized within his photographs and displayed with bright colours and fantastic imagery.

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Howies

For my magazine article I plan to write about ecological clothing and compare them with everyday clothing i.e. how both effect the environment differently. A key company I’ve researched is ‘Howies‘ who believes that:
“A higher quality product will invariably last longer. It will keep on performing as it was designed to for longer before it finally needs replacing. And so over its lifespan it will have consumed less valuable resources than an inferior product that will have been replaced many times.
That’s why we make the best quality products that we know how. Because ultimately the best thing we can do for the environment is to make our stuff last a real long time.The longer our products last the less impact they will have on the environment, and the bigger our smile will be.”
Howies use recycled cotton, organic cord and pledge to give 1% of our turnover or 10% of pre-tax profits (whichever is greater) to grass-root environmental and social projects.

Chocolate Advertisements

A requirement for the magazine project is to design an advert and as my magazine is based on the environment and making the planet greener and a better place, I decided to design a fairtrade chocolate advert. I couldn’t find any fairtrade adverts, but I managed to find some general food advertisements including:
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Grids

The most important thing to consider in magazine design is clarity, efficiency, economy and continuity, and the grid is the main way of achieving this. In designing a grid, you must consider the multiple kinds of information, the nature of the images and how they will be used, the length of the headlines and captions that may need to be included. The grid can be obvious – as in a column, hierarchical or modular – or can be hidden, as in interlocking or floating. A grid offers several possible solutions to the layout or structure of a magazine and helps a designer choose how to arrange the elements on a page, by limiting the choices.

Otl Aicher described a grid as “a tool not of coercion but of liberty”, whilst Josef Muller Brockmann said “To function successfully, the grid system, like all workable systems, must be interpreted as freely as necessary. It is this very freedom which adds richness and a note of surprise to what might…be potentially lifeless”

Carbon Footprint Advert

Steven Harrington

Posted in Aesthetics,Appealing,Arts,Communication,Graphic Design,Imagery,Magazines by emz2687 on October 17, 2007

Steven Harrington is a printmaker that I came across in a magazine. I think it was the latest Marmalade Magazine, but I can’t be 100% sure. Anyways, I took his name down because the piece in the magazine was stunning, and here’s some of his other works:

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Carbon Footprint

Posted in Cultural Awareness,Evidencial proof,Magazines,Research,Sustainability by emz2687 on October 17, 2007

A Carbon Footprint is the total amount of greenhouse gases (usually CO2) produced to support human activities, for example when driving a car or when heating a house. Greenhouse gases cause global warming.

Your Carbon Footprint is the SUM of all CO2 emissions which came about by any of your activities. Any other gases that are emitted by your activities e.g. methane, are converted into the amount of CO2 that would cause the same effect. Your Carbon Footprint can be calculated taking into account your activities over a year.

Activities that affect carbon footprint include car travel, air travel, boat travel, other motorized transport and electricity use

It’s very important to minimize your carbon footprint and prevent much further damage to the environment. To see how, press here!

Environmental Magazines.

Here are a few Environmental Magazines I can use for inspiration and influences.

Audubon—————California Wild———Canadian Geographic——-Conscious Choice

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E————————–Ecologist—————Green Futures————–World Watch

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Pop art

Posted in Aesthetics,Appealing,Arts,History,Imagery,Paintings,Skills by emz2687 on October 14, 2007

Pop art is one of my favorite art movements. British pop art can trace its roots back to the mid 1950’s. It’s characterized by such things as advertising and comic books, and employs images of popular culture and cheap consumer products in art. There are many famous and amazing Pop artists, including Andy Warhol, David Hockney, Jasper Johns and, my favorite, Roy Lichtenstein. Although the movement was developed over 50 years ago, Pop Art remains very much alive and more possible as ever.

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(Left: Original by Roy Lichtenstein, Right: My Version!)

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