Beachy’s Blog

Magazine Design: Content Page

Posted in Communication,Functionality,Magazines,Research,Typography by emz2687 on October 25, 2007

Magazine content pages indicate page numbers where each part starts. The contents usually includes the titles of the pages and a description of its content. Content pages can also include editor’s letters and other contact information.




The most important thing to consider in magazine design is clarity, efficiency, economy and continuity, and the grid is the main way of achieving this. In designing a grid, you must consider the multiple kinds of information, the nature of the images and how they will be used, the length of the headlines and captions that may need to be included. The grid can be obvious – as in a column, hierarchical or modular – or can be hidden, as in interlocking or floating. A grid offers several possible solutions to the layout or structure of a magazine and helps a designer choose how to arrange the elements on a page, by limiting the choices.

Otl Aicher described a grid as “a tool not of coercion but of liberty”, whilst Josef Muller Brockmann said “To function successfully, the grid system, like all workable systems, must be interpreted as freely as necessary. It is this very freedom which adds richness and a note of surprise to what might…be potentially lifeless”

Exhibition at MoMA I hope to see in December!

Posted in Communication,Graphic Design,History,Typography by emz2687 on October 6, 2007

50 Years of Helvetica

2007 is the fiftieth anniversary of Max Miedinger and Edouard Hoffmann’s design Helvetica, the most universal of all typefaces. Often regarded as the official typeface of the twentieth century, Helvetica communicates with simple, well-proportioned letterforms that convey an aesthetic clarity that is at once universal, neutral, and modern. The exhibition presents posters, signage, and other graphic material demonstrating the variety of uses of Helvetica.

I hope I get chance to visit the exhibition and experience the work first hand!

Magazine Covers

Posted in Aesthetics,Communication,Imagery,Magazines,Selling Power,Typography by emz2687 on October 3, 2007

Whats the saying… ‘Never read a book by its cover’. But of course we do. And I suppose it’s the same with magazines. You are obviously more likely to buy a magazine that appeals to you and matches interests that you have. Here are a few I’ve just stumbled accross!

COLOR Magazine

Wallpaper Magazine

Print Magazine

I.D Magazine

Si Scott

Posted in Graphic Design,Illustrations,Typography by emz2687 on October 1, 2007

Check out one of my favourite Typographers. His work is amazing and inspirational! He has done work for the loads of companies including BBC, Orange, Nike, Samsung and Volvo. For more of his fantastic work, visit his site at


Its time to start blogging! Or so I’m told! My plan here is to extend my knowledge of all thing knowledgable within design. Over the next year I aim to use my blog as an online diary to record all my experiences concerning design.

Although the theme of this semester is ‘Surviving the 21st Century’, my plan is to investigate as much as possible – relevant to both the theme and to my interests! I’m going to look, listen, see and read EVERYTHING, and plan to make a collection of ANYTHING that may be of use.

I’m looking forward to travelling this journey into knowledge and understanding, hoping creativity, inspiration and influences will give me the ability and drive to design bigger and better things!