Beachy’s Blog


Chocolate Advertisements

A requirement for the magazine project is to design an advert and as my magazine is based on the environment and making the planet greener and a better place, I decided to design a fairtrade chocolate advert. I couldn’t find any fairtrade adverts, but I managed to find some general food advertisements including:
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Grids

The most important thing to consider in magazine design is clarity, efficiency, economy and continuity, and the grid is the main way of achieving this. In designing a grid, you must consider the multiple kinds of information, the nature of the images and how they will be used, the length of the headlines and captions that may need to be included. The grid can be obvious – as in a column, hierarchical or modular – or can be hidden, as in interlocking or floating. A grid offers several possible solutions to the layout or structure of a magazine and helps a designer choose how to arrange the elements on a page, by limiting the choices.

Otl Aicher described a grid as “a tool not of coercion but of liberty”, whilst Josef Muller Brockmann said “To function successfully, the grid system, like all workable systems, must be interpreted as freely as necessary. It is this very freedom which adds richness and a note of surprise to what might…be potentially lifeless”

Steven Harrington

Posted in Aesthetics,Appealing,Arts,Communication,Graphic Design,Imagery,Magazines by emz2687 on October 17, 2007

Steven Harrington is a printmaker that I came across in a magazine. I think it was the latest Marmalade Magazine, but I can’t be 100% sure. Anyways, I took his name down because the piece in the magazine was stunning, and here’s some of his other works:

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Environmental Magazines.

Here are a few Environmental Magazines I can use for inspiration and influences.

Audubon—————California Wild———Canadian Geographic——-Conscious Choice

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E————————–Ecologist—————Green Futures————–World Watch

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Absolut Ads

I love the Absolut Vodka Ads – They are soo clever, quirky and fun. Here are a few of the 100’s to choose from:

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Nina Chakrabarti

I discovered this artist in the book, ‘Hand to Eye’. Nina Chakrabarti is an illustrator who works using pens, felt tips, biros, pencils, inks and her Apple Mac. Her work is intricate and detailed, and has been used by many different well-known companies, including Topshop.

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A History of Photomontage

Photomontage as an art developed from the Dada movement. Photomaontaging began when Kurt Schwitters was unaccepted by Dadaists, and therefore named his artistic outcomes Merz. The term Merz came from a fragmnet of newspaper that originally read ‘Kommerz’. Dadists did not accept Schwitters as most of his material came from the street, rather than from photographs and relevants. Schwitters montages and collages, created from gathered refuge, are in no way political yet have great integrity of vision. Schwitters went on to make his ultimate work of art, connecting numerous pieces of his work. This took over the downstairs of his house, and later took over all floors!!!

Another well renowned photomonteur was Raoul Hausmann who created images with enthusiasm and anger. In a definition, Hausmann describes the power of photomontage as:
“…its contrast of structure and dimension, rough against smooth, aerial photograph against close-up, perspective against flat surface, the utmost technical flexibility and the most lucid formal dialectics are equally possible…The ability to manage the most striking contrasts, to the achievement of perfect states of equilibrium…ensures the medium a long and richly productive span of life…”

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A more recent famous photomonteur is Peter Kennard who took up phontomontage for its ability to show the “unrevealed truth” behind an image. He believed that photomontage was able to show the causes rather than the results.

Sean Hillen is also an amazing photomonteur

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Magawebzine Inspiration

I think I’m going to lend on the skills and ideas of Lizzie Finn for my magazine design. The reason for this is my interest in sewing and craft, which I can use to my advantage in creating quite a unique magazine. Unfortunately her website is under construction, but when it’s open again, I’ll upload some images!

I also plan to use badges as a running theme, as they are a youthful and popular means of communication. In my magazine, I’m going to give the readers a free badge as a means of developing a supportive following – a sort of environmentally friendly cult!

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Robert Rauschenberg

Posted in Aesthetics,Appealing,Arts,Graphic Design,Imagery,Miscelleaneous by emz2687 on October 10, 2007

Last year, whenever I needed inspiration for Printmaking, I often turned to the work of Robert Rauschenberg. Obviously my work didn’t look ANYTHING like the great Rauschenbergs, but I often just needed a great example to work from. Not only are Rauschenbergs prints amazing, they are also considered part of the pop art movement, my favorite art movement! Many of his prints contain elements of collage to. Here are some of my favorite works by him:

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Exhibition at MoMA I hope to see in December!

Posted in Communication,Graphic Design,History,Typography by emz2687 on October 6, 2007

50 Years of Helvetica

2007 is the fiftieth anniversary of Max Miedinger and Edouard Hoffmann’s design Helvetica, the most universal of all typefaces. Often regarded as the official typeface of the twentieth century, Helvetica communicates with simple, well-proportioned letterforms that convey an aesthetic clarity that is at once universal, neutral, and modern. The exhibition presents posters, signage, and other graphic material demonstrating the variety of uses of Helvetica.

I hope I get chance to visit the exhibition and experience the work first hand!

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