Beachy’s Blog


Openness…

Posted in Communication,Cultural Awareness,Functionality,Learning and Development by emz2687 on November 28, 2007

In mondays lecture Adrian spoke to us about semiotics (again!!!) and how our design needs to be more ‘open’. I think the gist of the lecture was to sway us up-and-coming designers from being so literal in our work, and letting the readers/audience guess and interoperate meanings, rather than them being handed out on a plate. I sort of agree with this as it makes sense for the audience to be more hands on and consequentially, more interested and involved in whatever is being discussed. Therefore as designers we should give way to the literal and allow the reader to work for the answer.

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One of my 10 top photographers!

Posted in Aesthetics,Appealing,Arts,Communication,Fashion,Photography by emz2687 on November 15, 2007

David LaChapelle

David LaChapelle works in the fields of fashion, advertising and fine art photography. Not only is LaChapelle recognized massively in the photography world, he is also widely known in directing music videos. David LaChapelle has worked with the most famous of famous celebrities. His over exaggerated imagination is emphasized within his photographs and displayed with bright colours and fantastic imagery.

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Bluemotion Polo

This advert is not only an amazing example of flip book animation, it also talks about carbon emissions! Kerching!!! 2-in-1!

Trompe L’oeil

Posted in Communication,Imagery by emz2687 on November 5, 2007

These images by Julian Beever are so amazingly clever. I chose to take a look at these after discussing in lectures today whether graffiti is art or not!

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Name Change

Posted in Learning and Development,Magazines by emz2687 on November 4, 2007

I have decided to change the name of my magazine to something a lot broader and less obvious, therefore allowing some intrigue and a wider range of ideas and images to be incorporated into the design. I’ve chosen the name ‘TRACES’ rather than ‘FOOTPRINT’ as it implies the traces we, as humans, leave upon the earth – the traces we leave that cause destruction to the environment.

DEFINITION:
trace 1 (trs) n.
a. A visible mark, such as a footprint, made or left by the passage of a person, animal, or thing.
b. Evidence or an indication of the former presence or existence of something; a vestige.
c. A path or trail that has been beaten out by the passage of animals or people.
d. A way or route followed.
e. To follow the course or trail of: trace a wounded deer; tracing missing persons.
f. To ascertain the successive stages in the development or progress of: tracing the life cycle of an insect; trace the history of a family.
g. To make one’s way along a trail or course: traced through the files.
h. To have origins; be traceable: linguistic features that trace to West Africa.

Oh Lord, won’t you buy me…

an Audi R8??? PLEASEEEEEE!

Chocolate Advertisements

A requirement for the magazine project is to design an advert and as my magazine is based on the environment and making the planet greener and a better place, I decided to design a fairtrade chocolate advert. I couldn’t find any fairtrade adverts, but I managed to find some general food advertisements including:
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Magazine Design: Content Page

Posted in Communication,Functionality,Magazines,Research,Typography by emz2687 on October 25, 2007

Magazine content pages indicate page numbers where each part starts. The contents usually includes the titles of the pages and a description of its content. Content pages can also include editor’s letters and other contact information.

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Grids

The most important thing to consider in magazine design is clarity, efficiency, economy and continuity, and the grid is the main way of achieving this. In designing a grid, you must consider the multiple kinds of information, the nature of the images and how they will be used, the length of the headlines and captions that may need to be included. The grid can be obvious – as in a column, hierarchical or modular – or can be hidden, as in interlocking or floating. A grid offers several possible solutions to the layout or structure of a magazine and helps a designer choose how to arrange the elements on a page, by limiting the choices.

Otl Aicher described a grid as “a tool not of coercion but of liberty”, whilst Josef Muller Brockmann said “To function successfully, the grid system, like all workable systems, must be interpreted as freely as necessary. It is this very freedom which adds richness and a note of surprise to what might…be potentially lifeless”

Carbon Footprint Advert

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