Beachy’s Blog


Openness…

Posted in Communication,Cultural Awareness,Functionality,Learning and Development by emz2687 on November 28, 2007

In mondays lecture Adrian spoke to us about semiotics (again!!!) and how our design needs to be more ‘open’. I think the gist of the lecture was to sway us up-and-coming designers from being so literal in our work, and letting the readers/audience guess and interoperate meanings, rather than them being handed out on a plate. I sort of agree with this as it makes sense for the audience to be more hands on and consequentially, more interested and involved in whatever is being discussed. Therefore as designers we should give way to the literal and allow the reader to work for the answer.

Bluemotion Polo

This advert is not only an amazing example of flip book animation, it also talks about carbon emissions! Kerching!!! 2-in-1!

Howies

For my magazine article I plan to write about ecological clothing and compare them with everyday clothing i.e. how both effect the environment differently. A key company I’ve researched is ‘Howies‘ who believes that:
“A higher quality product will invariably last longer. It will keep on performing as it was designed to for longer before it finally needs replacing. And so over its lifespan it will have consumed less valuable resources than an inferior product that will have been replaced many times.
That’s why we make the best quality products that we know how. Because ultimately the best thing we can do for the environment is to make our stuff last a real long time.The longer our products last the less impact they will have on the environment, and the bigger our smile will be.”
Howies use recycled cotton, organic cord and pledge to give 1% of our turnover or 10% of pre-tax profits (whichever is greater) to grass-root environmental and social projects.

Chocolate Advertisements

A requirement for the magazine project is to design an advert and as my magazine is based on the environment and making the planet greener and a better place, I decided to design a fairtrade chocolate advert. I couldn’t find any fairtrade adverts, but I managed to find some general food advertisements including:
gwbush-marmitesqueezypreview.jpgorbit-whitepreview.jpgchupachups_cherrypreview.jpg mandela_0.jpgoreo_highpreview.jpgskittles-ps2preview.jpg

Grids

The most important thing to consider in magazine design is clarity, efficiency, economy and continuity, and the grid is the main way of achieving this. In designing a grid, you must consider the multiple kinds of information, the nature of the images and how they will be used, the length of the headlines and captions that may need to be included. The grid can be obvious – as in a column, hierarchical or modular – or can be hidden, as in interlocking or floating. A grid offers several possible solutions to the layout or structure of a magazine and helps a designer choose how to arrange the elements on a page, by limiting the choices.

Otl Aicher described a grid as “a tool not of coercion but of liberty”, whilst Josef Muller Brockmann said “To function successfully, the grid system, like all workable systems, must be interpreted as freely as necessary. It is this very freedom which adds richness and a note of surprise to what might…be potentially lifeless”

Barcode Design

Posted in Aesthetics,Appealing,Communication,Functionality,Imagery,Magazines by emz2687 on October 15, 2007

I think I’d like to design a related barcode for my magazine as it would add an extra dimension and quirkiness to the overall cover. Here are some I’ve found which show what type of thing I want to do:

drt-0027-06.giffas-0012-06.giflan-0016-06.gifsta-0003-06.giflan-0014-06-1.giffas-0005-06.giffim-0010-06.giffas-0015-06.gifbev-008-06.gif

Environmental Magazines.

Here are a few Environmental Magazines I can use for inspiration and influences.

Audubon—————California Wild———Canadian Geographic——-Conscious Choice

coversept07.jpgcoverwinter06.jpgcg-200705.jpgcover.jpg

E————————–Ecologist—————Green Futures————–World Watch

1188929176cov_so07.jpgsept_07.jpgcover66_189x270.jpg191.jpg

Absolut Ads

I love the Absolut Vodka Ads – They are soo clever, quirky and fun. Here are a few of the 100’s to choose from:

apple.jpgda-statehood-alabama.jpgspring.jpgbeat.jpgbreeze.jpgbrooklyn.jpgclassified.jpgla.jpgpassion-big.jpgpistols.jpgsandiego.jpgoriginalsscanorama-03-hirst-2.jpg

Apple

Ok… although I love everything about Apple, their ipods, macs – even the logo, but why do they have to release new models soooooo often??? I bought an ipod nano to go on holidays during the summer, and 2 weeks later the new ipod nano came out. So annoying. But hey, thats how the cookie crumbles! Anyways, think my mum wants the new ipod touch for christmas. We saw it in Cardiff on the weekend and it is amazing – how technology has changed! Here it is anyway..

ipodtouch_hero2_200709251.jpg

A History of Photomontage

Photomontage as an art developed from the Dada movement. Photomaontaging began when Kurt Schwitters was unaccepted by Dadaists, and therefore named his artistic outcomes Merz. The term Merz came from a fragmnet of newspaper that originally read ‘Kommerz’. Dadists did not accept Schwitters as most of his material came from the street, rather than from photographs and relevants. Schwitters montages and collages, created from gathered refuge, are in no way political yet have great integrity of vision. Schwitters went on to make his ultimate work of art, connecting numerous pieces of his work. This took over the downstairs of his house, and later took over all floors!!!

Another well renowned photomonteur was Raoul Hausmann who created images with enthusiasm and anger. In a definition, Hausmann describes the power of photomontage as:
“…its contrast of structure and dimension, rough against smooth, aerial photograph against close-up, perspective against flat surface, the utmost technical flexibility and the most lucid formal dialectics are equally possible…The ability to manage the most striking contrasts, to the achievement of perfect states of equilibrium…ensures the medium a long and richly productive span of life…”

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A more recent famous photomonteur is Peter Kennard who took up phontomontage for its ability to show the “unrevealed truth” behind an image. He believed that photomontage was able to show the causes rather than the results.

Sean Hillen is also an amazing photomonteur

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